LCADV to Compete in Purple Purse Challenge, Focused on Financial Abuse

Baton Rouge, LA – The Louisiana Coalition Against Domestic Violence (LCADV) is the only Louisiana nonprofit selected to join domestic violence organizations across the country competing in The Allstate Foundation’s Purple Purse Challenge, which launches on Monday. The Challenge is a public fundraising and awareness campaign that coincides with October’s Domestic Violence Awareness Month. The Challenge features charities that work to ensure economic empowerment for domestic violence survivors. This is LCADV’s second year competing in the Challenge.

“LCADV’s statewide economic empowerment efforts include everything from public policy initiatives to matching savings programs for domestic violence survivors,” said Mariah Wineski, Executive Director of the Louisiana Coalition Against Domestic Violence. “We are excited for the opportunity to compete in The Allstate Foundation Purple Purse Challenge. Every domestic violence survivor deserves the economic resources necessary to live in safety. With the public’s help in this Challenge, we can move closer to that goal.”

One-hundred percent of proceeds raised by LCADV in this challenge will go toward life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. In order to count toward an organization’s total, donations must be received by Oct. 31 at 1:00 p.m. CST, and must be received through the Crowdrise-hosted page found at www.lcadv.org/purplepurse.

To further boost their fundraising efforts, LCADV will raffle an extremely limited edition purple purse designed by tennis champion and Purple Purse ambassador, Serena Williams. Each donation of $100 made in support of LCADV throughout the Challenge will qualify for one entry to win this exclusive tote, handcrafted from premium Italian leather.

The Allstate Foundation Purple Purse Challenge is administered by CrowdRise and is part of Allstate Foundation Purple Purse, a public education and fundraising program aimed at raising awareness of the prevalence of domestic violence and financial abuse and the need for resources to help survivors. Now in its 13th year, Allstate Foundation Purple Purse has propelled more than 1 million survivors on the path to safety and security, and invested more than $55 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.

To help LCADV win The Allstate Foundation Purple Purse Challenge, head to www.lcadv.org/purplepurse. There are many ways to help: you can make a contribution, create your own fundraising page, or share the Challenge page with others.

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ABOUT LOUISIANA COALITION AGAINST DOMESTIC VIOLENCE
The Louisiana Coalition Against Domestic Violence (LCADV) is a statewide network of programs, organizations, and individuals who share the goal of ending domestic violence in Louisiana. LCADV empowers its members and communities through advocacy, education, resource development, and technical assistance.
LCADV is dedicated to bringing about change in our institutions, laws, politics, attitudes, and beliefs which will allow individuals to live free of violence. For more information, visit www.lcadv.org.

ABOUT THE ALLSTATE FOUNDATION
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organization across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit www.AllstateFoundation.org.

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